Solutions
Largest European H&M store features Ecler
On May 26th, the prestigious Vaci 1 building in downtown Budapest hosted the opening of H&M’s largest store in Europe. This flagship H&M store covers three floors of what was once the country's stock exchange and is now a UNESCO World Heritage building. Fashion and home design items are displayed across 18,045ft with the brand's high-end products and extensive shoe department located in the 105 year old protected part of the building.
Publication date
2018-05-29
Technological advances, consumer behaviour and economic fluctuations are some of the factors that have driven the commercial sector towards creating new and unique buying experiences. Establishing an environment where customers will take decisions based on emotions stimulated by their immediate surroundings, has given rise to the development of sensory marketing in commercial spaces.
The audio element, although it might go unnoticed by customers, is a key component in this development. Music influences consumers at an unconscious level, triggering behaviour that can be identified with increasing sales.
The audio quality, the type of music and the volume at which it is played, all shape the sonorous atmosphere. Sound quality, in particular, is key to fulfilling the aim of creating exactly the right ambience for the retail space. H&M in Budapest wished to create just such an appealing audio environment.
The company required proven sound quality, a multizone management system and a pleasant aesthetic appearance in the zones where it was not possible to locate ceiling loudspeakers. Hungary’s distributor supplied a solution that included 1 digital matrix MIMO88SG, 5 amplifiers HZA4-120F, 4 paging stations MPAGE1, 144 ceiling loudspeakers IC8 and 11 cabinet loudspeakers AUDEO103 and AUDEO 106.
Ecler solutions can be now found in H&M stores in both Hungary and Poland.
